
More about Alan
Alan works across product development, quality control, strategic growth and key relationships with athletes, partners and high-performance customers.
In Alan’s own words
- What’s your role at Oxydise, and what does your day-to-day involve?
I’m one of the founders of Oxydise, so my role is quite varied. A big part of what I do is identifying technological innovations and opportunities to expand into new markets. I’m also heavily involved in product development and quality control, from new systems like our upcoming sitting hyperbaric chamber to smaller details like LED quality and component performance. The other major side is building relationships with athletes, influencers, celebrities and high performers.
- What do you enjoy most about working here?
Genuinely, the people. I love the team we’ve built, but I also love the people we work with. On one side, clients dealing with chronic illness who are incredibly resilient, and on the other, elite athletes using the technology to gain an edge. These technologies genuinely change lives. They certainly changed mine. It’s also surreal sometimes having world-class athletes or well-known public figures message you directly wanting to work together.
- What interests you most about recovery, wellness, or performance?
For me, it’s the impact. There’s a Steve Jobs speech at Stanford where he talks about how people don’t realise that if you push on the world, you can actually change it. That’s probably the biggest thing this business has taught me. We’ve had clients dealing with cancer who were previously exhausted, then suddenly they’re back training in the gym, feeling optimistic again. Then on the other side, top-level athletes thanking you because they recover faster or perform better. That combination of human impact, performance and innovation is what fascinates me most.
- What’s something people might not realise about your role or personality?
I’m deeply curious by nature. A lot of what I do behind the scenes is researching cutting-edge developments in health, wellness, psychology and human performance. I read obsessively and I’m always trying to challenge my own assumptions. At the moment I’m reading The Experience Machine, which explores how our minds construct reality. The more I learn, the more I realise how little I actually know.
- Outside work, what are you usually doing?
Reading, travelling and challenging myself physically. I recently went to Japan, and over the next year I’m hoping to spend time in Tanzania and Kenya, plus a three-week jungle tour through the Amazon. I also enjoy difficult physical challenges. I recently completed a ski erg marathon in 3 hours and 52 minutes after only a couple of weeks of preparation. I think there’s huge value in deliberately doing difficult things; it builds resilience before you actually need it.
- Favourite quote, food, hobby, or guilty pleasure?
“Do not pray for an easy life. Pray for the strength to endure a difficult one.”
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